Last Updated on November 6, 2022
Content Marketing is the way to go when it comes to lead generation especially if you really want to get ahead of competitors. Knowing which ones to employ and which ones will stand out when it comes to content marketing can be challenging. Marketers have access to a wide range of content marketing options.
In the end, it comes down to what kind of content marketing efficiently advertises your company. And when you want to create a splash with your efforts, there are a few different sorts of content marketing to pick from.
1. Blogs
In general, blogs continue to make up the lion’s share of content marketing. Because blogging may also be very cost-effective for small businesses on a tight budget, it is essentially a no-brainer.
Like other forms of content marketing, blog postings work best when utilised solely for good. You should blog on themes related to your products or services rather than how your newest product will transform people’s lives.
When you build your business as a leading industry authority, whether locally or internationally, you won’t even need to promote your items anymore. Increase your blog’s effect by including something unique and worthwhile in addition to the many, many generic blogs already available.
After all, rather than reading what others have already said, your readers want to hear what you know and how you can assist them to solve their problems. Forget about focusing much on keywords; today, user experience is much more valuable.
2. E-Books
E-books are a great method to build your reputation as a knowledgeable or authoritative voice in your sector. E-books are frequently utilised as lead magnets to grow subscriber lists and find qualified marketing prospects.
A company publishes a free e-book for download and disseminates it using a landing page. To get the e-book file, the potential customer must sign up for a newsletter or submit their email address. A marketing-qualified lead is someone who has downloaded your e-book and demonstrated interest in your company or its goods.
A tip for making e-books work for you is to include practical advice in your e-book to assist your target audience in achieving their desired outcomes.
3. Infographics
Infographics are one of the many distinct types of content marketing that may truly throw a significant curveball for digital marketers. It is unfortunate because a strong infographic can attract a lot of shares and inbound connections.
Naturally, not every situation calls for the usage of an infographic, nor should it. But the perfect timing and graphic can take this information type to a new level.
Simple, powerful, and meaningful infographics are those that are successful. They are designed to take a lot of complex information from a study or survey and distil it down to the key ideas.
They can be inserted between paragraphs in written blogs or used as stand-alone articles for social networking and blogging platforms. Just remember to keep it simple and impactful filled with strong data points.
4. Video Content
Online content’s future is moving toward video. According to Cisco, video will account for 82% of all online traffic by the end of this year. Users choose it over alternative digital content kinds, and brands employ it for cross-platform customer engagement. Examples include YouTube channels, social media posts and stories, videos embedded in blogs, client interviews, and more.
Brands frequently believe that creating video content is beyond their scope, but in 2022, nothing could be further from the truth. While it’s true that some firms hire professionals to produce their videos, many others use smartphones and other readily available technologies to produce content internally.
5. Podcasts
Although they are far from being a one-size-fits-all solution for your content needs, high-quality podcasts have proven to be incredibly profitable for some digital marketers. They can be easy to produce once you have the necessary tools, and if they’re shared through a podcast network, they can have a huge audience. However, it’s still crucial to prepare a podcast in advance rather than winging it, as doing so will only end in tears.
Use your professionally produced podcast to exhibit your business’s personality in a large way and to increase brand awareness in specialised niches that are hard to break into.
6. User-Generated Content
You can harness the influence of your audience to encourage people to support your brand and provide user-generated content (UGC). UGC is a fantastic content marketing strategy since it involves the audience. People respond to people who are similar to them, and this is more likely to pique their interest in your company.
UGC can take the form of blog articles, reviews, recommendations made on social media, influencer content, and more. By producing branded material and disseminating your existing content on their own platforms, your staff can also serve as brand ambassadors.
7. GIFs/Memes
Not every format for content marketing has long-form, expert content. Even though instructional content is effective for many organisations, your customers may occasionally just want to be entertained. Memes and GIFs can be used in this situation. An image file that can be used to produce animated graphics is called a GIF.
A meme is an image with text added that circulates widely online and on social media. In the world of viral marketing, GIFS and memes are kings. Word-of-mouth advertising is at its most effective when it is viral. A viral post is spread by one person to many other people. It also expands tremendously.
The outcome? Increases in brand exposure and social media engagement appear to happen instantly. Particularly effective in B2C social media campaigns aimed at expanding audiences are GIFs and memes.
Make use of GIFs and memes by defining your brand’s voice, tone, and risk tolerance before sharing any. These viral content categories might easily veer too far off-brand.
8. Newsletters and Email Lists
Getting your audience’s attention is fantastic, but maintaining it over time may be really difficult. Email lists and newsletters can assist promote your business to customers on a regular basis.
Even if they don’t always open your emails, your subscribers may be reminded of your availability if they only peek at your company’s name in the sender’s column.
However, increasing the number of subscribers who open your email content is much better! Making sure that your content is entertaining, pertinent, and educational is key to pulling off such a feat. But your objectives will largely determine the kind of information you select.
You can think about frequently providing links to the most recent news stories if you wish to become a leader in your sector. This eliminates the need to continually create all of your material while also giving your readers a useful service they can rely on.
If your business actively changes its content, a newsletter might be a terrific method to inform readers when new features go live. It all comes down to figuring out how to constantly connect with your audience.
Conclusion
Marketing is no longer synonymous with blatant self-promotion. And trust us when we say that your audience is appreciative. Through smart strategies, your company may significantly reduce the cost of traditional advertising while ensuring that its viewers are reached organically with approaches like SEO.
By producing and dispensing value, brands can use content marketing to forge real connections with their target market. Thus, lead generation and client loyalty have increased significantly.
Before you go…
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