What is Social Media Marketing?

Last Updated on May 18, 2023

Social media, how it alters consumer behaviour, and how businesses might use it to their advantage have all been discussed in sufficient detail.

Despite the abundance of information available online, a lot of firms still have trouble understanding “social media marketing” and how it operates.

So we decided to create a comprehensive manual that will make social media marketing simple for individuals who are having trouble coming up with effective marketing plans.

Over 3.5 billion people utilize social media, which is a network of users who merely love to share, find, and produce information. Social media platforms have quickly assimilated into strategies for corporate growth. The importance of “social” cannot be understated when developing deep relationships with customers and clients.

So, What is Social Media Marketing?

Social media marketing is connecting with your audience using social media platforms in order to develop your brand, boost sales, and enhance website traffic. This includes creating compelling content for your social media pages, interacting with your followers, tracking your progress, and executing social media ads.

Currently, Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media sites. Discord and Slack are two additional smaller, more specialized platforms.

Additionally, various social media management tools like Buffer and Hootsuite assist companies in making the most of the aforementioned social media networks.They assist you in succeeding with your social media marketing.

Why is Social Media Marketing so Powerful?

The extraordinary power of social media in three key marketing areas—connection, interaction, and customer data—underpins social media marketing (SMM).

Connection: Social media not only makes it possible for businesses to connect with customers in previously impractical ways, but it also offers a staggering array of channels through which to reach target audiences, from content platforms like YouTube and social media sites like Facebook to microblogging services like Twitter.

Interaction: Businesses can take advantage of free advertising opportunities via eWOM (electronic word-of-mouth) referrals between existing and future customers by leveraging the dynamic nature of social media interaction, whether direct dialogue or passive “liking,” on these platforms. The fact that these interactions take place on social networks makes them measurably important as a driver of consumer decisions in addition to the positive contagion effect from eWOM. For instance, companies might assess their “social equity,” which refers to the ROI of their social media marketing (SMM) initiatives.

Customer Data: Customer data is another priceless resource that a well-designed social media marketing (SMM) plan offers to improve marketing outcomes. SMM solutions have the ability to not only gather consumer data but also transform this gold into practical market analysis—or even use the data to crowdsource new strategies—instead of being overwhelmed by the 3Vs of big data (volume, variety, and velocity).

Which Social Media Platforms to Focus on

Not all social networking platforms are worthwhile investments. Here’s how to determine which social media platforms work best for your company.


Facebook continues to be the biggest social network in the world, with over 2.4 billion active users. If your company sells any of the following, investing in Internet marketing can be worthwhile:

B2C products: You can use demographic targeting to show ads to people most likely to purchase your product.

B2B products:

There’s a good likelihood that if your product makes someone’s job simpler, they’ll still be interested in it when they’re casually surfing Facebook on their smartphone.

People discover new stuff on Facebook. They may not be specifically seeking for it, but if they find your content fascinating, they will click on it. Therefore, be careful to market your company on Facebook in a way that catches people’s interest.

Uncertain about using Facebook for marketing? at the very least, maintain a Facebook Page. A legitimate firm should maintain an active Facebook page, so prospective clients will probably check it out before working with you. Therefore, it’s worthwhile to at least have a presence on Facebook no matter what kind of business you are.


Instagram has over a billion users and is still growing. The majority of firms might profit from implementing an Instagram social media marketing plan. The most successful businesses are those that:

Mobile apps: From an Instagram ad, users can immediately download your app.

E-commerce companies: Instagram customers can buy your product from an ad with just a few taps.

B2C products: To reach their sizable audiences and promote your B2C products, collaborate with key influencers.

B2B products: Because they believe Instagram is not a place to sell to businesses, most B2B organizations ignore it. But even on Instagram, individuals do click on commercial advertisements. Marketing on Instagram can be especially effective if you’re selling a physical product that pictures well because Instagram is a visual medium. But even if you’re not, you may still produce niche-specific content that motivates, amuses, or educates your audience. This type of social media content is popular and will ultimately increase the amount of followers you have.


After Facebook and Instagram, TikTok has quickly risen to become the third-largest social network in the world in the few years since its launch. TikTok is by far one of the most interesting social media apps, with over a billion active users who spend an average of 32 minutes every session. The platform offers enormous revenue prospects given the sheer amount of users and activity.

According to recent study, 92.39% of all TikTok users are between the ages of 13 and 34, thus demonstrating the app’s popularity to teenagers and young adults.

TikTok has rapidly risen to prominence as one of the top venues for B2C brand marketing over the past few years. TikTok has the potential to be an effective marketing tool for B2B businesses when used properly. As a matter of fact, B2B companies like Shopify and Semrush are utilizing TikTok to communicate with their audience and raise brand awareness.


If you sell to other companies, you should spend money on LinkedIn promotion. You can become a thought leader by producing material that others in your field value and spread to others. People will think of you as the source to turn to for expertise.

Since LinkedIn is a business-focused social network, users typically use it for professional objectives. Thus, investing extensively in LinkedIn marketing is probably not worthwhile if you sell to consumers.


Twitter is a terrific way to join discussions that are taking place in your sector. You can participate in article conversations, address consumer concerns, retweet pertinent news, and connect with potential customers. Additionally, you can use it to share your knowledge and promote yourself as an authority in your field.

What is Twitter’s best feature? You are always aware of what is going on in your sector. You may look at what’s popular, see what other people in your industry are sharing, and follow related hashtags. Also, you can utilize your industry knowledge as a competitive advantage to expand your expertise and instruct your audience more effectively. 


Pinterest might be a useful platform if you’re seeking to sell goods to ladies between the ages of 20 and 45. Fashion, design, food, arts, and crafts all lend themselves to aesthetic photography that converts well on Pinterest because it is a visual platform.

You want your adverts to disappear on the majority of social media networks. However, if you’re running Pinterest advertisements, make them appear to be ads. Users of Pinterest frequently open many pins simultaneously in new tabs without intending to make a purchase. Less people will accidentally click on your ads if you make them stand out as true commercials, and those that do will be interested in what you’re marketing.

Read: Building a Community on Pinterest: Engaging with Your Audience

Final Thoughts

A lot of people enjoy using social media platforms to develop and maintain relationships with friends, family, coworkers, and even brands. Social media platforms are proving to be an incredibly successful marketing medium for brands that post pertinent material that is consistent with their beliefs while letting their character and individuality shine through. Brands must choose the most suitable social media platforms to use for their unique consumer segments and goals because different social media platforms appeal to customers for various reasons.

Before You Go…

Hey, thank you for reading this blog to the end. I hope it was helpful. Let me tell you a little bit about Nicholas Idoko Technologies. We help businesses and companies build an online presence by developing web, mobile, desktop, and blockchain applications.

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Be sure to contact us if you need more information or have any questions! We are readily available.


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