Last Updated on May 12, 2023
The short answer is: Yes, you can make money on TikTok.
TikTok has something for everyone, from humorous animal videos and viral dances to clever visual tricks and mimes to popular tunes. In recent years, TikTok, a short video sharing application, has taken the internet by storm. Over a billion people have joined the social media network for short-form movies ranging from fifteen seconds to three minutes. Tik Tok content makers frequently use their smartphones to create and share popular short films ranging from dancing to comedy to education. This has given businesses the opportunity to work with content creators to transform their brands and reach out to and engage with customers. People are using TikTok to make money and develop a career as an influencer, similar to how they use YouTube and Instagram.
Making money on TikTok, however, requires a little ingenuity. While there are official, app-funded ways to make money on TikTok, there are lots of alternative ways to generate money on the platform—even if you don’t have a large following. Where do you begin, though?
Read our comprehensive guide to earning money on TikTok, which includes instructions on how to set up yourself and your account to earn.
6 Ways to Make Money from Your TikTok Account
1. Join the TikTok Creator Fund
The Creator Fund on TikTok compensates creators for generating interesting and popular videos on the platform based on the number of views they receive. To be eligible for TikTok’s creator fund, you must be 18 years old or older, a legal resident of one of the 50 states, have a minimum following of 10,000 genuine followers, 100,000 genuine video views in the previous 30 days, and post original videos that fulfil TikTok’s community guidelines. For every 1,000 views, you can earn between 2 and 4 cents in the TikTok Creator Fund. After a million views, you can expect to earn between $20 and $40.
2. Sponsored Content Posts
Sponsored posts are another option to make money with your TikTok channel. You can work with brands and publish sponsored posts as a social media influencer to help promote products and services.
To begin, work with smaller companies to grow your portfolio. Inquire with local companies to see if they’d be interested in being featured on TikTok. It can be a good idea to start with a low cost and work your way up once you’ve established yourself as a TikTok creator. Consider joining the TikTok Creator Marketplace (TCM) if you’d prefer to charge a premium and have brands come to you. TCM is a cooperation tool that allows marketers to engage with TikTokers and launch marketing campaigns with them.
3. Influencer Marketing
You’ve undoubtedly heard something similar on other social media networks. In order to generate sales, the corporation engages influencers to utilise their films to promote their products/services/brand. You’ll be able to secure influencer relationships with businesses all around the world who want to connect with your audience if you establish an account with a dedicated and engaged following. Money and/or free corporate goods are the most popular forms of payment.
Many brands want to collaborate with micro-influencers or influencers with fewer followers. The definition of a micro-influencer varies based on who you’re talking to and the size of the market you’re trying to reach, but it’s usually anywhere between 5,000 and 50,000 followers. It’s a good idea to have a niche or a certain subject or topic for your account and articles if you want to be a successful influencer. Brands will be able to tell if you’re a good fit for the items and services they want you to advertise in this way.
4. Branded Merchandise
One of the best things about being a social media influencer is that you can utilise your following to sell products. You can leverage your platform to offer artistic works, t-shirts, clothing lines, collectables, and other items to your followers as part of your influencer marketing strategy.
5. TikTok Consultant
Many businesses find TikTok to be one of the more difficult platforms to master. Because of the channel’s unique character, patterns shift frequently. Anyone may go viral overnight, yet it’s also easy to lose a significant number of followers. TikTok consultants are in high demand because of this.
Many people are looking for your advice if you are an authority on all things TikTok. People will pay money to employ you as a consultant to help them design their strategy, build their brand, and increase their followers because this is still a relatively new social platform.
You’ll need to demonstrate your ability to obtain hundreds or perhaps millions of views on videos to flourish as a TikTok consultant. You’ll also need to understand how to use the video-sharing app’s many capabilities. You should have these items covered if you’re experiencing a lot of success on TikTok.
6. Grow and Sell TikTok Accounts
Many businesses want to be on TikTok but don’t have the time or resources to set up and maintain an account. Why not give them a head start on TikTok success? This can be accomplished by buying and selling TikTok accounts.
People have been building social media profiles and selling them for a while now. You’ll need more than an appealing selection of videos on your TikTok account to sell it profitably. You’ll also need a dedicated following and a defined focus.
Themed or “niche” accounts are easier to sell because the buyer can continue to create similar material after the sale to keep followers. If you sell an account that offers short films linked to unboxing, for example, the brand you sell it to can continue to upload videos of that type in the future. Personal accounts are more difficult to sell since followers are more likely to be drawn to the person rather than the content type.
When selling TikTok accounts, you’ll need to have a strong content strategy, communicate with followers on a regular basis, and advise purchasers on how to increase engagement on their newly purchased accounts.
How to Set Yourself Up for TikTok Success
If you want to make money, there are a few steps you must complete before you can start phoning brands, selling merch, and so on.
Step 1: Create your brand.
Anyone who has taken a marketing class understands the fundamentals, and the same is true for whatever firm you start. Who are you, and who do you think would enjoy your product (target market)? For TikTok, this involves having a plan for the types of videos you’ll post and sticking to it. Will your videos be amusing and entertaining? Or do you want a romantic, ethereal atmosphere? How do you wish to be perceived by others (including companies searching for influencers)?
Step 2: Post content that people want to watch.
You’re only as good as your material, just like any other social media network. It takes a lot of effort to be a social influencer on Instagram, Twitter, or TikTok. Your content should be current, interesting, and original. Every day, this means many new videos.
Step 3: Get followers.
This is probably the most crucial stage, and it comes from mastering Steps 1 and 2. Easterling, anyone? On TikTok, she has over 54 million followers. Before you can truly monetize your account, you’ll need anything from 10,000 to a million followers, according to estimates. Understanding what your target market wants to see and uploading great content to them numerous times a day is the best approach to gaining followers.
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