Blog postings demand the ability to write. You should consider the organisation of your information and maintain an engaging tone if you want to keep your reader interested. People will be far more likely to share an article with others if they find it to be interesting and understandable, which will improve your rankings. Therefore, start with this list of SEO best practices and recommendations on how to write an SEO-friendly blog post if you want to improve your writing skills and your rankings.
Some people may feel that writing for search engine optimization and writing to draw in and engage your audience are at odds with one another. I disagree. Yes, if you want your blog article to be SEO-friendly, the phrases you want to be searched for should be in a prominent area.
However, using too many keywords seriously impairs your text’s readability, which is something you don’t want to do. A high keyword density may even indicate to Google that you may be stuffing your text with keywords, which could hurt your rankings.
This article offers advice on how to create readable, SEO-friendly blog content. These two objectives must always be combined, as we feel that clear writing attracts more people and retains them on your website.
Here are 8 SEO best practices every blogger should know and use!
1. Focus on evergreen content
Make careful to develop evergreen content because SEO is a long-term endeavor. The evergreen plant, whose leaves remain green all year long, gave rise to the name of the tree. Similar to the plant, evergreen content attracts visitors for the foreseeable future as well as over many years. In other words, evergreen blog posts cover themes that are relevant for a long time and continue to attract search interest.
Evergreen content includes things like tutorials, How-To manuals, glossaries, history articles, and more. Google Trends is a terrific resource you can use to see whether your content ideas have the potential to be timeless. You can find a chart of the search interest over time by just searching for the subject you want to cover. Even better if you can pick topics that are timeless and have both ongoing and increasing search interest.
2. Identify the target audience for your blog
No matter what sector your blog focuses on, you should determine and address the primary readers of your content. Your blog strategy will be aided by an understanding of who your audience is and what you want them to do after clicking on your content.
Use buyer personas to target readers based on their purchasing patterns, demographics, and psychographics. Without this knowledge, you risk writing material that is accurate and grammatically sound but that few readers will click on because it doesn’t resonate with them.
3. Choose the right keywords
To decide what information is and isn’t relevant to a web user’s search, search engines rely on keywords. A web user often enters a word or group of words into the search bar of their preferred search engine. The top results that the search engine judges to be the most pertinent to the topic are then listed.
You should choose and include keywords that are related to your supplied topic if you want to optimize your blog. One of the many tools available is Google’s Keyword Tool, which you may use to research a keyword’s relevance, competitiveness, average monthly searches, and related terms.
Make sure your post naturally incorporates the keywords. Avoid aiming to “squeeze” keywords into your blog because this will not increase the relevance of your post.
4. Optimize your title
Because 80% of readers don’t read past the headline, it’s crucial to come up with a catchy one. You need to grab a reader’s attention and convey the substance or main idea of your blog.
If you can, try to keep your headline under 66 characters so that it will fit on a search page. To make the headline more relevant, you should also use the best keyword words you’ve utilized throughout your article.
5. Add visuals
For specific keywords, search engines like Google value images. Among the most prevalent visual components that show up on the search engine results page are images and videos. Design inventive graphics, employ unique images and videos, and add evocative alt text to each visual component in your blog post if you want to land a coveted slot in an image pack or a video clip.
Your image or video’s alt text has a significant impact on whether and how highly it ranks in the SERP. Screen readers need alt text for people with visual impairments to enjoy reading the information on your blog site.
6. Consider Your Meta description and tags
This is one of the most important SEO best practices. For search engines to find your content, provide a brief meta description of your blog. Your blog’s leading keywords and an accurate summary should be included in the meta description.
To assist organize your blogs and make it easier for visitors to find certain posts from your homepage or main blog screen, you should also establish pertinent categories and tags. With the correct WordPress plugin, tags can also arrange themselves based on popularity or other criteria.
7. Be picky about your links
Do not simply include links in your blog because they are tangentially related. Because they show you’ve done your homework and are properly attributing your sources, Google wants to see links in your blog.
However, Google does not want you to research and cite any old sources. No, Google values excellence. Sites with a low Alexa ranking are typically the greatest for your blog’s SEO.
Don’t rule out websites with low traffic but a high Alexa ranking if they are significant, such as professional associations or specialized authorities, as they may indicate strong relevancy and authority in your field.
8. Use transition words
Transitional phrases aid readers in skimming your text and determining how sentences and paragraphs relate to one another. Say, for illustration, that customers choose to purchase your product for three reasons. Use signal words like “first,” “second,” and “last” wherever necessary. Additionally, phrases like “yet,” “similarly,” and “for example” make it plain to your readers what you mean. After words like “to summarise” or “in brief,” readers will immediately understand that a conclusion will follow. Thus, transitional words are crucial for giving your content structure.
Before you go…
Hey, thank you for reading this blog to the end. I hope it was helpful. Let me tell you a little bit about Nicholas Idoko Technologies. We help businesses and companies build an online presence by developing web, mobile, desktop, and blockchain applications.
As a company, we work with your budget in developing your ideas and projects beautifully and elegantly as well as participate in the growth of your business. We do a lot of freelance work in various sectors such as blockchain, booking, e-commerce, education, online games, voting, and payments. Our ability to provide the needed resources to help clients develop their software packages for their targeted audience on schedule is unmatched.
Be sure to contact us if you need our services! We are readily available.