6 Ways Technology is Changing Real Estate

Last Updated on May 10, 2023

Several industries that rely heavily on interpersonal contacts have begun to adopt new technology as the Internet becomes increasingly pervasive in all facets of our professional and personal life. At first glance, it seems like real estate is one of the slower industries to adapt to technological changes but that is surely not true.

Pulling up listings to explore on your phone or tablet is the norm these days, whether you’re wanting to buy, rent, or sell a home or you’re a real estate agent attempting to sell one. That, however, is only the tip of a much larger iceberg that is impacting the real estate sector as technology continues to have a significant influence on how both consumers and business professionals in the sector view the market. Here are six changes that technology is making to the real estate sector.

1. Virtual Reality Headsets For Walkthroughs 

Although many people only identify virtual reality (VR) with gaming, it has a wide range of practical applications and has entered several industries, including real estate. It enables prospective tenants and buyers to see a property whenever they want, wherever they are. While pictures and videos sometimes don’t have the same sense as a real property tour, virtual reality is incredibly realistic and lifelike and is also totally immersive.

Before Covid-19, virtual reality was already beginning to gain popularity. However, social distance has made VR adoption not only wise but also necessary. While maintaining a safe distance, real estate agents are utilising virtual reality to provide purchasers with an interactive image of available properties and landlords are using it to promote commercial spaces to possible tenants.

2. Repetitive Task Management

Realtors frequently file the same paperwork many times for different properties. That takes up valuable time that could be used for social media lead generation, networking, or looking into new properties. Entrepreneurs have researched these inefficiencies in an effort to develop redundant task automation technologies.

Automation of tasks is becoming more and more important for real estate transactions. These technologies are present across the board in the real estate ecosystem. They include systems that target and engage with prospects, automated appointment scheduling, drip email campaigns, and even portfolio management in the commercial sector. The business strategy, prioritising, efficiency, and level of service can all be significantly improved by making these simple process improvements.

This is especially true for asset management research, where making relatively minor procedural modifications might result in a significant change in strategy. Finding the financial value of each asset in a real estate company’s portfolio and compiling the information into useful spreadsheets is the norm for asset management research. Technology firms have created systems that continuously track these property appraisals and update data almost instantly without operator input.

3. Smart Devices for Property Management

The group of non-personal computer devices linked to the Internet is known as the “Internet of Things.” This covers everything from Google Home and Amazon Alexa to intelligent sensors that convey data devoid of human intervention. The incorporation of these technologies into rental houses is only getting started. They offer special chances for both tenants and landlords to change the face of property management.

Renters who use smart doorbells and locks benefit from increased security because they can see exactly who is at the door without having to approach it. They also provide landlords with a means to keep an eye on potential security threats. Renter-friendly temperatures are maintained while heating and cooling expenditures are greatly reduced thanks to the intelligent temperature control provided by smart thermostats.

Read: 10 Questions to Ask Your Landlord Before Signing a Lease

4. Cloud Integration

One of the most important developments in technology in recent years has been the cloud. Currently, it’s being used in a variety of real estate processes, including loan and closing. Since the outbreak of the pandemic, remote closings and other procedures that were formerly completed in person have been carried out using cloud technology and this has continued since then as the technology has only continued to advance.

The cloud is popular since it streamlines procedures, whether you are conducting internal business or renewing a lease with a tenant, regardless of what it is being utilised for. In many cases, it is also quicker and more secure than the alternatives.

5. Personalized, Targeted Real Estate Ads

High-end buyers may seek homes in a specific area but not be able to find exactly what they desire. However, ad technology is altering this. Real estate brokers can now pinpoint the ideal customers for newly listed homes thanks to their expertise in ad management.

According to experts, tailored ads will transform real estate marketing. For instance, you might base your advertising decisions on the number of bathrooms, the distance from other homes, and other factors.

Historically, the real estate sector has been reluctant to adapt. However, space is shifting more quickly than ever thanks to cost-effective technology that benefits both homebuyers and real estate agents and brokers. Additionally, real estate is entering a new era that could result in greater profits for all parties, whether it be through machine learning algorithms or cutting-edge software.

6. Blockchain in Real Estate

The primary benefit of blockchain is that technology enables businesses and individuals to perform significant transactions without the need for middlemen like governments, banks, and credit card firms.

In the real estate industry, banks, attorneys, and brokers have always been important players. Real estate systems that employ blockchain can do away with middlemen, saving their users money on fees and commissions. Therefore, both buyers and sellers can obtain greater value for their money.

By introducing smart contracts to the real estate sector, blockchain enables intermediaries to be avoided by both house sellers and homebuyers. Property ownership changes frequently involve a drawn-out and challenging process. Smart contracts, however, can greatly simplify it.

Smart contracts are essentially self-executing contracts. Their terms are in lines of code that are part of a blockchain network. Smart contracts can speed up a deal conclusion and reduce contracting expenses.

Up until now, most real estate technology has focused on bringing together buyers and sellers. Online marketplaces and trading platforms can now facilitate real estate transactions more thoroughly and securely thanks to blockchain technology.

The Future of the Real Estate Industry

Many people believed that technology, and software, in particular, could not significantly alter the way we manage complicated, real-world assets like apartment buildings or other types of commercial real estate. Contrary to popular belief, we now understand that technology has the power to fundamentally alter practically every facet of the commercial real estate sector, including how opportunities are found, investors are attracted, units are leased up, buildings are managed, and finally, how properties are sold.

Since technology is constantly developing, it is possible to predict that those mentioned above will become more prevalent in the real estate sector in the years to come. There will also probably be more developments that support the industry’s operation.

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