What Great Startups Do Differently

Last Updated on May 19, 2023

great startups

Success is dynamically defined differently for so many. For some people and some great startups, success is what their bank balance stands for. But for others, success is about contributing to and developing society. None of them are wrong. It’s all about perspective, don’t you think? Let’s be frank. Whatever your definition of success, it’s always this domain that you create for yourself and consistently add value to. It could be the bank balance we talked about, or it could be your contribution to society. Achieving this will not be easy, but it will be well worth the risks and struggles you will always face, believe me, every great startup knows this.

Speaking of which, startup culture has always been a risky and daring field, to begin with. Are you part of this domain? If so, we applaud you. Recently, startups have become a socio-cultural trend. Yes, it’s as cool as it sounds! It reflects the ambitious and innovative spirit of this generation and we cannot be proud of this worthy trend.

I’m sure you’re here because you want to be one of the successful great startups we’re talking about, and in line with their unique business strategy. Here are a few keys to success most great startups practice:

Finding a Problem To Offer The Solution

The most amazing thing is that problems range from small to large, from specific to general. If your product or service can make someone’s life easier, fill a hole in an industry, or increase productivity, it can be successful. This isn’t necessarily a great idea, but it’s an important issue.

The core idea here is: Don’t just wait for problems to occur, go look for it.

Big companies like Microsoft and IBM are constantly researching ways to improve people’s lives, looking for problems they may not be aware of. So, rather than focusing solely on cleverness and creativity as the hallmarks of the people, we work with, whether co-founders or collaborators, curiosity and inquisitiveness drive the effort and product of innovative ideas. This is the main feature great startups have to posses in order to exist and what you as a potentially great startup should be looking to have.

Read: What are the Top Funding Options for Startup Ventures?

Risk Taking Into Innovation

As young business owners, remember that innovation can be a dirty business. Success is often seen as it gains popularity, but failure is often overlooked or swept under the rug.

For example, some creatives who had their work only recognized many years after their death almost had nobody that remembered that their work once lay dormant for so long before they became recognized for their work.

Many organizations are unable to continue their innovation process. It’s can truly heartbreaking. Truly groundbreaking innovations take time, are often iterative rather than one-off events, and brings together teams of many different people to refine and shape their ideas into shining diamonds. Good job. Keep going, learn from your mistakes, and don’t give up easily, which great startups do. You know how far you’ve run, but you don’t know how close you are to the finish line.

Now that you understand some of the qualities that successful startups must work towards, let’s discuss the types of business innovation.

Creating new products and services can be part of business innovation, but it is not required. Here are some examples of business innovations to get you an idea of the areas you want to work in.

1. Product Innovation:

This means developing entirely new products that complement the company’s core offerings. Consider, for example, how Apple started with computers and then moved to mobile devices. The product they once believed would be worth $71.6 billion in the first quarter of 2022 alone from Apple.

2. Process Innovation:

This is about designing new ways to make our core business more efficient. A good example is the invention of the drive-thru. They have changed the way fast food is served. Speed and efficiency were completely new. By meeting the demands of customers who don’t want to leave their cars, restaurateurs have been able to operate with less staff, lower prices, and higher profits.

3. Business Innovation

Introducing new ways to make and save money, like Netflix, a subscription-based business model, means that the primary source of income is a monthly fee. It has changed the way movies are rented, not just financially. Now you can access millions of on-demand content by paying the same amount each month. Unlike a few years ago, you had to pay a certain amount for certain titles.

Innovation is not easy. But with the right assistance, you can reach your destination faster. Companies like Leangap help you learn the dos and don’ts of starting a startup. It may be difficult to achieve, but achieving it is the most rewarding and shows before and after startup progress. The truth is, no matter how difficult it is, nothing is impossible about it… 

Adopting An Amazing Work Culture

By analyzing the business models of the best startups, I learned that corporate culture is key to attracting and retaining top talent, and talent is the foundation on which companies thrive. Focus on building solid value and a collaborative environment now that remote work is a reality. See how the people you surround yourself with add value to your company and your own life.

Employees want to know that they are part of a company that cares for and respects them as professionals and as human beings. Don’t just spend hours. Keeping their minds and spirits happy inspires them to achieve excellent and innovative results. Virgin Group founder Richard Branson once said: If you water the flowers, they will thrive. When you compliment people, they thrive. ”And your business, which is nothing more than a collection of people, will see results.

You may have the best product, idea, or service, but your unhappy team and your startup are going nowhere.

Being Cautious With Data Security

Highly successful business owners take a rigorous approach when it comes to data security. They take it seriously and have protocols in place to maintain it.

Frankly, I don’t know how employees deal with sensitive, proprietary data that ends up in their email inboxes. I can save it, I can forward it, I can text him and I can send messages, but I have no idea.

Emphasizing the need for diligent email security, Virtru said:

Once information is shared, it is very difficult to protect or control that information. If the recipient loses control of your email account, forwards your email to the wrong person, or intentionally shares your attachments, it can cost you and your family, customers, or business partners, a lot. may cause serious damage. ”

If you haven’t thought about data security as a startup yet, you need to focus now. It may take some effort to retrain existing employees to start encrypting e-mail messages and stop accepting credit card orders by e-mail.

Implement security measures before growing up. Because it’s easier to learn from scratch than to break old habits

Delegation and Hiring

It is often a common behavior for small new business owners to want to micro-manage everything. Even things they do not know much about

Trust me, you don’t have to be a master at every little thing. It’s okay to ask for help to run your business efficiently. I’m sure you’re with me on this one. Building a successful startup takes a diverse and diversely talented team.

So what I’m saying is, if you’re struggling with your delegation, be brave and act. You cannot build a successful business if you happen to be the only employee.

Here’s a worthy example of that.

Explaining Virgin’s hiring process, Richard Branson said: You should also pay attention to the day you hire, the day you delegate the position of CEO, and the day you can step away from the company’s day-to-day operations and focus on future-proofing the company. ”

Taking Full Responsibility

Responsibility means accepting the downfall of the entire team. No, it’s not. We are no longer in high school! My point is that true responsibility happens to be irresponsibility. It is a confident place where you can stand and express your willingness to create and respond to any outcome.

American writer Werner Erhardt said: Ultimately, it’s the context you want to live in. Responsibility is not a burden, fault, praise, blame, credit, shame, or guilt.

Taking responsibility begins with a willingness to deal with situations from a life perspective. It means that you are the creator of what you do, what you have, and who you are.”

For example, let’s say your team missed a deadline set by a valued client. Stop blaming your team for failures. Instead, ask her what happened in the first place. Help them prepare and stay focused. that’s all.

This is about creating a positive atmosphere at work and taking responsibility when necessary.

Believe me, when I say this – guilt and shame never lead to resolution. Taking responsibility and accountability is the only way to solve problems and recover from accidents.


In summary, it is a well-known fact that the human brain tends to forget successes and remember all failures. So try to celebrate small wins with your team. This not only encourages employees but also recognizes their efforts. Thereby, increasing efficiency and productivity. Can you see the loop here? Anyway, before I wrap up, let me tell you that once you start using the strategies described here, I’m sure you’ll achieve something new and amazing. Also, be sure to carry out more research. With these, you are on your way to being like the great startups, you admire.

Before you go…

Hey, thank you for reading this blog to the end. I hope it was helpful. Let me tell you a little bit about Nicholas Idoko Technologies. We help businesses and companies build an online presence by developing web, mobile, desktop, and blockchain applications.

As a company, we work with your budget in developing your ideas and projects beautifully and elegantly as well as participate in the growth of your business. We do a lot of freelance work in various sectors such as blockchain, booking, e-commerce, education, online games, voting, and payments. Our ability to provide the needed resources to help clients develop their software packages for their targeted audience on schedule is unmatched.

Be sure to contact us if you need our services! We are readily available.


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