Starting with a niche is the secret to developing your brand on any social media site. Every single blogger, influencer, and artist should consider and choose a niche first. You have to decide who you’re going to talk to and what you’re going to post about before you start posting, right? The hardest part of using social media, though, can be figuring out how to find your niche.
What is a Niche?
The concept of a niche is not new to most beginners, but they frequently equate it with a target market, an ideal client, or even a gimmick. While each tool has its own function, including the ones stated above, a niche is defined as “the precise answer to a specific problem for your ideal customer or client.”
Let’s imagine, for illustration purposes, that you are a baker using Instagram as a platform to attract hungry clients. You may believe that “cupcakes” is your niche, but that is only the beginning. In this article, we’ll show you how to peel back the layers and create a niche that will bring in traffic, results, and money.
Why Do You Need a Niche?
People typically browse and search for their unique interests when using social media platforms.
Choosing a niche is important because you want people to be able to locate you. You want to be a large fish in a small pond rather than a tiny fish in the wide social media ocean.
No, having a niche won’t make you popular with the general public. But you’ll succeed in winning over the right people. Additionally, you’ll be able to communicate your emphasis, message, and audience with absolute clarity.
Find out more about which social network is best for your brand and message in order to find your social media niche.
Here are some helpful tips for finding your social media niche.
1. Figure out your true passions
Identifying your passions is the first step in discovering your social media niche. What makes you happy? What really excites you? What could you spend hours discussing, learning about, watching, or doing? Anything is possible! travel, frisbee, knitting, origami, shopping, and more. No matter how absurd you may think your loves are, just start listing them.
What’s the purpose of this? Because, you know, when you love something, you just can’t get enough of it? When things grow boring and challenging, that drive will keep you going. It takes a lot of patience to develop a brand or business. Social networking may seem simple and enjoyable, but it can also be incredibly boring and stressful at times. To continue wanting to post about something, you must genuinely enjoy it.
When you are enthusiastic about something, others catch your enthusiasm and get enthusiastic as well! Your excitement will enable you to develop and forge connections with others, which is essential for being a powerful influencer or brand.
After creating your list, it’s time to choose just one item. Which of your interests makes you the happiest? Which one allows you to actually incorporate 10–20 subjects for writing or speaking into your schedule?
What does “fit into your life” mean? You might enjoy thrifting but work 8 to 5, drive for 45 minutes, and have children to take care of on the weekends. Given your time constraints, thrifting might not be the greatest subject for you to discuss. Despite being an expert in computers, you detest being asked tech-related questions on a daily basis. That won’t be much of a desire for choosing either.
2. Figure out if there’s a market for your niche
It is not sufficient to have a passion for a particular area (I wish it were!). You must ensure that there is a demand for it; otherwise, your work will remain a pastime and never develop into a successful business.
Simple keyword research is one place to start when attempting to understand the market. For this, the Google Keyword Planner is an excellent resource. Enter a few keywords associated with your niche to see what phrases are suggested. Sort the suggestions according to the monthly search volume, the intensity of competition, and the proposed bid.
Limit your search volume to 1000–10,000 per month. Any less than this suggests there is probably not a big market for it, and any more suggests it would be too difficult to rank for in Search.
Choose low-medium if you want to compete. This can still give you a broad notion of the levels of organic competition even though it only informs you how competitive the word or phrase is in AdWords (not organic search).
Higher bids for a suggested bid frequently show a high degree of commercial purpose. Therefore, greater bids frequently indicate higher prices because advertisers stand to gain more from ranking for those keywords.
3. Research trends
Users will always be looking for ways to lose weight, ways to earn money from home, ways to be more productive, and other popular topics.
Being just another follower of the herd won’t help you succeed in a trend since trends are commodities that are both in high demand and high supply. As a result, you should continue your research to identify trends that are more focused and pick a niche where there is a greater demand than there is supply.
Some applications, like Ubersuggest, can assist you with this. It does this by cross-referencing data from actual searches to suggest precise keywords with sub-levels associated with the topic you’re searching for.
Even Google itself can offer insightful information. The programme automatically completes your sentence with the most frequently searched terms when you conduct a search. You can get some great ideas for niche markets to invest in from these recommendations!
You may also use Google Trends to determine the best course of action for the suggestions. With the help of this tool, you can compare different keywords and choose which is the most advantageous for you to use.
4. Check out the competition for yourself
While keyword research is crucial, you should also personally assess the level of competition in your particular niche.
Check out the top-ranking websites for some of the keywords you’ve found by searching Google. One of three items will be present:
- Numerous well-known websites are already ranked for those keywords. It could be preferable to choose a niche that isn’t quite as crowded as this one that might be oversaturated.
- No websites are listed in search results for those terms. Be careful since this can signal there are many opportunities, but it’s more likely to mean that others have already realised there isn’t a market for this area.
- Although some sites are ranked for those keywords, they are typically less substantial or of lower quality. This is typically a hint that this market has potential. This segment probably has a small market, and there won’t be much competition.
5. Test your niche
Even while your previous market research is valuable, testing the industry in real-time can actually tell you whether you’re on the correct route.
Before you launch a whole website, one approach to evaluating your niche is to make a landing page that advertises a free info product relevant to it. Using a tool like Leadpages makes this simple.
Next, use AdWords to direct traffic to that landing page. This will enable you to determine the true level of traffic and download interest in your niche and/or product. Remember that if you’re getting plenty of traffic from AdWords but few conversions, your landing page copy—not the niche—is probably the problem.
Surveying your target market is another technique to verify your specialisation. In your guest blogs, industry-related groups, on social media, and through Google surveys (you can pay Google to promote them for you), among other places where you interact with your target market, advertise your survey.
You should feel secure building up your specialty website and social media profiles now that you’ve learned from your PPC testing and surveys.
Before you go…
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