Pinterest for Business: The Ultimate Guide

Last Updated on May 11, 2023

Are you taking advantage of Pinterest for Business? If not, you’re missing a huge opportunity to connect with potential customers. Pinterest is a social media platform that allows users to create and share visual content, such as images and videos, on virtual bulletin boards. Pinterest for Business is the business-focused side of the platform that offers additional features and insights to help businesses connect with their target audience.

Pinterest for Business: The Ultimate Guide

There are plenty of reasons why businesses should use Pinterest as part of their social media strategy. For starters, Pinterest has over 250 million active users worldwide, many of whom use the platform to discover new products and services. This means businesses can reach a wider audience and potentially increase website traffic and sales. Additionally, Pinterest’s visual nature makes it ideal for showcasing products and services in a creative and engaging way.

Throughout the rest of this blog post, we’ll dive deeper into the benefits of using Pinterest for Business. We’ll explore how to set up and optimize your business profile, the different types of content you can create, and how to measure your success on the platform. We’ll also share some best practices and tips to help you get the most out of your Pinterest for Business experience.

Setting Up a Business Account on Pinterest

Creating a Pinterest business account is an effective way to showcase your products and services, increase brand awareness, and drive traffic to your website. Here’s how to get started:

1. Sign up for a business account

Visit the Pinterest home page and click on “Sign up” to create a new account. Choose the “Business” option and fill out the requested information, including your company name, email address, and password.

2. Complete your profile

After setting up your account, fill out your profile with relevant information about your business. Add a profile photo and cover image that represents your brand and upload a bio that tells your story succinctly.

3. Verify and claim your website

To establish your business’ authority on Pinterest and drive traffic to your website, it’s essential to verify and claim your website. Click on “Claim” in the Settings tab and follow the instructions to verify your website. You can also claim your social media accounts to make it easier for customers to find all aspects of your online presence.

4. Create boards

Create a variety of boards that reflect the different aspects of your business, including your products, services, and values. Include your brand’s style and aesthetic to create a cohesive visual identity.

5. Pin content

Begin adding pins to your boards. Pin high-quality images and videos that are relevant to your business, such as product images, blog posts, and other content. Include a clear and concise description that accurately describes the content and includes relevant keywords.

6. Engage with your audience

Engagement is critical to growing your business and attracting new customers. Be sure to respond to comments and messages promptly, follow relevant users and boards, and participate in group boards to build your network.

7. Analyze your metrics

Use Pinterest’s analytics tools to analyze your performance and gain insights into your audience’s behavior. You can track engagement, traffic, and other metrics to optimize your strategy and refine your approach.

By following these steps, you can create a robust and effective Pinterest business account that will help to grow your brand and drive traffic to your website. Be sure to optimize your profile regularly, engage with your audience, and analyze your metrics to refine your approach continually.

Read: How to Use Pinterest for Marketing Your Business

Creating Pinterest Boards for Business

Are you looking for a way to increase your business visibility online? Have you considered using Pinterest? Creating Pinterest boards for your business can be an excellent way to showcase your brand, products, and services to a broader audience. In this blog post, we’ll show you how to create Pinterest boards aligned with your business and share some tips on how to organize and make them visually appealing.

How to create boards that align with a business’s niche or industry

The first step in creating a Pinterest board for your business is to determine your niche or industry. Identify the topics and themes that your target audience is interested in. For instance, if you’re selling beauty products, you could create boards on skincare, makeup, hair care, and other relevant topics.

Once you’ve established your niche or industry, you can start creating your Pinterest boards. Choose a descriptive title that reflects the theme or topic of your board. For example, if you’re creating a skincare board, you could use a title like “Glowing Skin Tips” or “Natural Skincare Remedies.”

The dos and don’ts of creating Pinterest boards

When creating your boards, keep in mind these essential dos and don’ts:


  • Use high-quality images: Pinterest is a visual platform, so it’s important to use high-quality, visually appealing images that will catch the attention of your audience.

  • Add descriptions: Make sure to add a clear and concise description of your board. It should include relevant keywords and phrases to help users find your board easily.

  • Organize your boards: Organize your boards by topic, theme, or category to make it easier for users to navigate and find what they’re looking for.

  • Engage with your audience: Respond to comments and engage with your audience by asking questions and soliciting feedback.


  • Use low-quality images: Pinterest is all about visuals, so avoid using low-quality or blurry images as they won’t be attractive to your audience.

  • Overdo promotional content: While it’s okay to promote your products or services on your boards, avoid overdoing them. Mix in other relevant and engaging content to keep your audience interested.

  • Neglect your boards: Regularly updating and maintaining your boards is essential to keep them relevant and engaging.

Tips on how to organize boards and make them visually appealing

To make your boards visually appealing and organized, consider these tips:

  • Use a consistent style: Choose a consistent style for your boards, including fonts, colors, and design elements. This will help give your boards a cohesive look.

  • Vary your board cover images: Use different cover images for your boards to make them stand out and help users differentiate between them.

  • Add section titles: Use section titles to break up long boards into smaller categories, making it easier for users to find what they’re looking for.

  • Use Pinterest tools: Pinterest offers a variety of tools to help you organize and optimize your boards. For example, you can use the Pinterest analytics tool to track the performance of your boards and see which pins are resonating with your audience.

Creating Pinterest boards for your business can be a powerful way to increase your online visibility and attract new customers. By following the tips above, you can create compelling boards that reflect your brand, engage your audience, and ultimately drive traffic and sales to your business.

Read: The Power of Pinterest: How to Build Your Brand on this Visual Platform

Pinterest for Business: The Ultimate Guide

Creating Pins for Business

Pinterest Pins are visual bookmarks that users create to collect and organize information on the site. For businesses, Pins can showcase products, services, and content, driving traffic to their sites and increasing sales.

Here are some tips to create Pins that stand out and get clicks:

  1. Use high-quality, visually appealing images.

  2. Add text overlays to explain the Pin’s content and encourage clicks.

  3. Include relevant keywords in the Pin’s description for SEO purposes.

  4. Use vertical orientation, which performs best on Pinterest.

  5. Make sure the Pin links to a relevant landing page.

When creating and uploading Pins, keep in mind these best practices:

  1. Use a consistent aesthetic for your Pins, including colors, fonts, and branding.

  2. Utilize Pinterest’s visual search tools, such as Lens and Shop the Look, to make your Pins more discoverable.

  3. Pin regularly to keep your account active and attract followers.

  4. Pin a variety of content – don’t just promote your own products or services.

  5. Engage with other users on Pinterest by repinning and commenting on their content.

Pinterest also offers the option to promote Pins through paid advertising, widening the reach of your content even further.

Creating compelling and visually appealing Pins is key for businesses to succeed on Pinterest. By following best practices and engaging with the community, businesses can drive traffic to their sites and increase sales.

Read: 10 Tips for Creating Eye-Catching Pins on Pinterest

Using Pinterest for Business Marketing

There’s no denying the power of social media when it comes to business marketing. Each platform has its own strengths, and Pinterest is no exception. With over 291 million active users, Pinterest is a visual search engine that can help drive traffic to your business website. Let’s explore ways to use Pinterest for business marketing, including finding and joining relevant group boards, using promoted pins, and driving traffic to your website.

Finding and Joining Relevant Group Boards on Pinterest

  • Search for group boards in your niche using search terms related to your business.

  • Check the board description for rules and instructions on how to join.

  • Send a message to the board creator requesting to be added.

  • Re-pin content from the board regularly to increase your visibility and engagement with the community.

Using Promoted Pins and How to Use Them to Gain Traffic

  • Set a clear goal and budget for your promoted pin campaign.

  • Create a visually appealing design with a clear call to action.

  • Select relevant keywords and targeting options to reach your desired audience.

  • Track and analyze campaign performance to make adjustments and improve results.

Ways to Use Pinterest to Drive Traffic to a Business Website

  • Create visually appealing and informative boards that align with your business’s niche.

  • Add a “Pin It” button to your website to encourage users to share your content on Pinterest.

  • Regularly pin your own content, as well as third-party content related to your business.

  • Include informative descriptions and keywords in your pins to increase visibility in search results.

In fact, Pinterest can be a valuable tool for business marketing when used correctly. By finding and joining relevant group boards, using promoted pins, and driving traffic to your website, you can increase your visibility and reach a wider audience. Remember to always track and analyze your results to improve your strategies and achieve success on Pinterest.

Read: The Impact of Pinterest on Visual Search and Discovery

Measuring the Performance of Pinterest for Business

Pinterest has become a popular social media platform for businesses to promote their products and services. However, just having a business account on Pinterest is not enough. To truly make the most of the platform, businesses need to utilize Pinterest analytics to measure their performance and make informed decisions. Here are some important metrics to track and tips on how to analyze the data:

Introduction to Pinterest Analytics

  • Pinterest analytics is a free feature available to business accounts.

  • It provides insights into how content performs on the platform.

  • The analytics dashboard includes data on impressions, clicks, saves, and more.

Read: Building a Community on Pinterest: Engaging with Your Audience

Explanation of Important Metrics to Track for a Business Account

  • Impressions: The number of times a Pin appears in a user’s feed.

  • Engagements: The number of actions taken on a Pin (clicks, saves, closeups).

  • Clicks: The number of clicks that a Pin receives.

  • Saves: The number of times a Pin is saved to a board.

  • Top Pins: The most popular Pins on a business account.

Tips on How to Analyze Data and Make Decisions Based on Pinterest Analytics

  • Regularly review the analytics dashboard to track progress and identify areas for improvement.

  • Use the information to optimize Pins and boards for maximum engagement and reach.

  • Identify top-performing content and create similar Pins to increase engagement.

  • Monitor trends and seasonal changes to create Pins that are timely and relevant.

  • Experiment with different types of content and formats to see what works best for your audience.

Pinterest analytics is a valuable tool for businesses to track their performance on the platform. By regularly reviewing metrics, analyzing data, and making informed decisions, businesses can improve their visibility, engagement, and ultimately, their bottom line.

Read: Why Pinterest is a Must-Have Marketing Tool for Businesses


Pinterest is an excellent social media platform for businesses to promote their products and services. By using high-quality images, clear descriptions, and relevant keywords, businesses can attract potential customers to their products and website.

Additionally, Pinterest Analytics provides businesses with valuable insight into their audience’s behavior, allowing them to tailor their marketing strategies accordingly.

Overall, Pinterest is a cost-effective way for businesses to increase their online presence and reach a wider audience. As social media continues to dominate the marketing landscape, businesses should consider incorporating Pinterest into their overall marketing strategy.

So, if you haven’t already, start using Pinterest as a marketing tool for your business today! With its user-friendly interface and potential for a high ROI, you won’t regret it.

Read: Pinterest Advertising: A Beginner’s Guide to Promoted Pins

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