The Power of Pinterest: How to Build Your Brand on this Visual Platform

Last Updated on May 11, 2023

Pinterest is a visual discovery and bookmarking platform that allows users to save or pin images, videos, and articles to boards. As of April 2021, it has 478 million monthly active users (MAUs) and is popular among women users worldwide. The platform’s algorithm also enables a higher content engagement rate than that of other social media platforms.

Pinterest’s importance in building brand identity is evident from its advertising and marketing capabilities. Brands can promote their products or services through sponsored content, which can be targeted based on user interests, demographics, and behaviors. Businesses can also use rich pins to add more information about their products, including pricing, product descriptions, and links to their e-commerce websites.

The Power of Pinterest: How to Build Your Brand on this Visual Platform

Apart from its marketing aspects, Pinterest can also be used to build a brand’s identity through the consistency of its visual content on the platform. Brands should maintain a cohesive aesthetic and choose images that represent their values, mission, and products or services. Consistency in visual elements like colors, typography, and image curation can establish a brand’s identity and make it recognizable to its target audience.

Pinterest is a popular visual platform that businesses can utilize to build their brand identities. Its marketing capabilities and its algorithm’s high engagement rate make it an attractive option for brands looking to promote their products or services. Consistency in visual content can also help establish a brand’s identity and make it recognizable to its target audience.

Read: Building a Community on Pinterest: Engaging with Your Audience

Why Pinterest is an Effective Platform for Brand Building

Pinterest is one of the fastest-growing social media platforms today and for good reason. It is a visual search engine that allows users to discover and save creative ideas. With its emphasis on visual content, Pinterest has become a go-to platform for brand building among businesses. Here are some reasons why:

Emphasis on the Visual Nature of Platform

  • Users are drawn to visually appealing content that sparks inspiration and engages them.

  • Pinterest’s platform allows businesses to showcase their products and services through beautiful imagery.

  • Visual content performs better than plain text on social media, and Pinterest is no exception.

Expansion of Reach Through Repinning

  • When someone repins (shares) a business’ content on Pinterest, it reaches a larger audience beyond the original followers.

  • This increases brand visibility and potentially attracts new customers.

  • As a result, businesses can gain more followers, expand their reach, and establish brand recognition and credibility.

Demographic Makeup of Pinterest Users

  • Pinterest has a predominantly female user base, with women accounting for more than 70% of Pinterest users.

  • Additionally, the platform has a high concentration of users aged 18-49 years old, making it a valuable tool for businesses targeting this age group.

  • With over 400 million active users globally, Pinterest provides an excellent opportunity for businesses to connect with their target audience.

Furthermore, Pinterest offers a range of tools and features to help businesses maximize their presence on the platform. Business accounts have access to analytics data that provides insights into their audience, their content performance, and the overall impact of their Pinterest marketing efforts. Pinterest also offers advertising options to help businesses reach more people and achieve their business objectives.

In short, Pinterest is an effective platform for brand building due to its visual nature, the potential to expand reach through repinning, and the demographic makeup of its users. Businesses that utilize Pinterest to showcase their products and services can increase their visibility and reach a wider audience, potentially attracting new customers and establishing brand credibility.

Read: Pinterest Advertising: A Beginner’s Guide to Promoted Pins

Creating a Pinterest Account

Have you ever considered using Pinterest to promote your business? With over 450 million active users worldwide, Pinterest is a great platform to showcase your products and services, reach a wider audience, and drive traffic to your website. To get started, you need to set up a business account on Pinterest. Here are some step-by-step instructions to help you create your account and tips to optimize your profile.

Step-by-Step Instructions for Setting up a Business Account:

  1. Go to the Pinterest website and click the “Sign up” button.

  2. Choose the “Create a business account” option.

  3. Fill in your business name, email address, and password.

  4. Select your business type and enter your website URL.

  5. Verify your website by adding an HTML tag to your website or uploading a verification file to your web hosting account.

  6. Complete your profile by adding a profile photo, description, and contact information.

  7. Create your first board and start pinning your content.

Tips for Optimizing Profile:

  1. Use high-quality images for your profile picture and cover photo.

  2. Write a clear and concise bio that describes your business and what you offer.

  3. Add relevant keywords to your profile and boards to improve searchability.

  4. Categorize your boards to make it easier for users to find what they’re looking for.

  5. Use Pinterest’s analytics tool to track your performance and adjust your strategy accordingly.

  6. Enable Rich Pins to provide users with more information about your products and services.

Creating a Pinterest account for your business is a great way to expand your online presence and reach potential customers. With these tips and guidelines, you can set up your account and optimize your profile to attract and engage your target audience. So, start pinning and watch your business grow!

Read: Why Pinterest is a Must-Have Marketing Tool for Businesses

The Power of Pinterest: How to Build Your Brand on this Visual Platform

Pinning Strategies

1. Curating boards

When it comes to curating boards, it’s essential to focus on your niche. Create boards that accurately depict your brand’s identity and feature content that resonates with your target audience. When choosing pins for your boards, consider the aesthetic, relevance, and quality of the content.

2. Creating original content

If you want to stand out on Pinterest, you need to have original content. It’s not enough to curate other people’s pins; you need to create your own. Creating original content can be as simple as taking high-quality photos of your products or designing eye-catching graphics to accompany your blog posts.

3. Utilizing keywords for Pinterest search optimization

Just like with any other search engine, using keywords is crucial for Pinterest optimization. Make sure to include relevant keywords in your board titles, pin descriptions, and image file names. But don’t overdo it; keyword stuffing can come across as spammy and harm your content’s visibility.

4. Consistency in posting

Posting consistently is one of the most effective ways to grow your Pinterest presence. Aim for at least one pin per day, but don’t be afraid to post more frequently if you have the content for it. Consistency is key to building brand recognition and increasing engagement.

Curating boards, creating original content, utilizing keywords, and posting consistently are all crucial strategies for success on Pinterest. By focusing on these four areas, you can increase your visibility, drive traffic to your website, and ultimately, generate more sales. Remember to stay true to your brand’s identity and target audience and experiment with different strategies to see what works best for you.

Read: 10 Tips for Creating Eye-Catching Pins on Pinterest

Promoting Your Pinterest Account

Sharing across social media platforms

  • Promoting your Pinterest account can begin by sharing it on other social media platforms like Twitter, Facebook, and Instagram.

  • Once you have added your Pinterest account to your profiles on other social media platforms, be sure to post regularly about your Pinterest content.

  • Make sure that you are sharing unique and engaging Pinterest pins that will encourage your followers to click through and follow your Pinterest account as well.

Collaborating with influencers

  • Collaborating with influencers is another great way to promote your Pinterest account.

  • Find influencers who have a similar target audience as you and begin working with them to promote your pins.

  • You can also find influencers who are already active on Pinterest and ask them to share some of your pins with their followers.

Collaborating with other Pinterest users

  • Collaborating with other Pinterest users can also be a great way to promote your account.

  • You can collaborate with other users by creating group boards where you and other users can share each other’s pins.

  • You can also try reaching out to other users who have a similar target audience as you and work together to promote your pins.

  • Make sure to engage with other users by liking and commenting on their pins as well.

Use Pinterest Analytics

  • Using Pinterest Analytics can help you track your progress and see which pins are performing the best.

  • With this information, you can adjust your strategy and focus on creating more content like your top-performing pins.

  • You can also see which boards are performing the best and adjust your board strategy accordingly.

  • Additionally, you can track your follower count and engagement levels to see if your promotions are working.

Measuring Success

Pinterest is more than just a social media platform; it is a unique visual search engine that offers businesses an opportunity for increased visibility and engagement. However, measuring success on Pinterest can be challenging, especially for beginners. We will explore some Pinterest metrics that are relevant to measuring success and provide tips for analyzing and improving these metrics.

Explaining relevant Pinterest metrics

  1. Impressions – The number of times your Pins appeared in people’s feeds, search results, or boards.

  2. Engagements – The number of times people have interacted with your Pins, such as by clicking, saving, or commenting on them.

  3. Saves – The number of times people have saved your Pins to their boards.

  4. Clicks – The number of clicks your Pins received to your website or landing page.

  5. Top Pins – The Pins that have received the most engagement, saves, and clicks over a specific period.

  6. Average monthly viewers – The number of people who have seen your Pins and boards in the past month.

Tips for analyzing and improving Pinterest metrics

  1. Monitor your metrics regularly – Keep an eye on your metrics to gauge what’s working and what’s not.

  2. Identify your top-performing Pins – Take note of the Pins that perform best and create more similar content to maximize engagement.

  3. Optimize your Pins – Ensure your Pins are visually compelling, easy to read, and relevant to your target audience.

  4. Utilize keywords – Use relevant keywords in your Pins’ descriptions, board titles, and board descriptions to increase visibility.

  5. Create boards with a purpose – Organize your Pins into specific boards to make them easily discoverable and improve your chances of appearing in search results.

  6. Pin frequently – Consistently pinning fresh, quality content helps maintain engagement, keeps your account active, and improves the chances of being discovered by new audiences.

  7. Utilize Pinterest ads – Capitalize on Pinterest’s advertising capabilities to help increase visibility, engagement, and conversions.

By measuring relevant Pinterest metrics and implementing the tips we’ve shared, you’ll be better equipped to analyze your success on the platform. Consistently monitoring and refining your Pinterest strategy can help ensure that you’re reaching your target audience and achieving your business goals.

Read: The Impact of Pinterest on Visual Search and Discovery


Using Pinterest to build your brand is not only fun but also extremely effective. By consistently pinning high-quality content, brands can easily increase their visibility and engagement with their target audience.

Furthermore, Pinterest provides a unique opportunity for brands to showcase their personality and core values, ultimately fostering a deeper connection with their audience.

Additionally, Pinterest acts as a powerful search engine, allowing brands to easily rank for their target keywords and attract even more traffic to their website.

To sum it up, utilizing the power of Pinterest is crucial for any brand that wants to stay relevant and competitive in today’s digital age. With its vast user base, search engine capabilities, and engagement potential, Pinterest is a must-have tool for any marketer or business owner.

So, what are you waiting for? Give Pinterest a try and experience the benefits for yourself!

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