Why are Startups Important?

Last Updated on May 19, 2023

A common misconception about startups is that they must be located in a developed nation with access to all the necessary resources. In actuality, that is missing the point because startups can exist anywhere and present the best prospects in the nations with the greatest needs. Startups thrive in underdeveloped nations, war-torn countries, and nations that are new to entrepreneurship. Startups can use each of these ecosystems’ unsolved problems to not only make money but also leave a positive influence.

The future of business is in startups. They are little businesses with huge ideas, and they frequently exhibit greater innovation than major organisations. Startups create a lot of jobs and offer fresh goods and services that help the economy expand.

Startups are important because they dispel stereotypes, address issues, and enable people to create the future. They offer us new products and services that might be more suited to the needs of the global community. We would still be trapped using typewriters at photocopy machines if it weren’t for innovative startups.

Despite being small businesses, startups have a significant impact on the economy. They increase employment by creating more jobs, which implies that the economy will grow. Additionally, a start-up promotes economic growth by fostering competition and innovation. New business owners develop fresh ideas, which are essential for fostering competitiveness and ongoing innovation.

Read: What are the Top Funding Options for Startup Ventures?

Startups are an excellent tool to influence economic and societal dynamics. Here are five more justifications for why startups are crucial:

Creation Of Wealth

When companies flourish, investors who are attracted by entrepreneurs will invest their money, which will be beneficial to society. Because the benefits are distributed across society, wealth is created through employment. Because startup employees multitask, they might work two jobs at once thanks to the relationship manager. This keeps client relationships consistent and makes it possible for startups to respond to situations. The majority of startups encourage learning and are forgiving of errors. The flexibility of start-up employees is improved by both elements.

Open New Markets

Startups introduce goods, services, and concepts that alter the world to either completely transform existing markets or create new ones.

New technologies frequently open up new possibilities. Compared to established companies, startups really add a lot of value, stimulating competition and driving the economy’s evolution. But not every startup is successful. One of the numerous causes of this, according to James Surowiecki of the MIT Technology Review, maybe the growing influence of well-established firms and organisations.

Creation Of Employment

Startups increase employment. More than any other company in an economy, they generate more jobs per employee. And when compared to older, more established businesses, they deliver greater value per employee. In actuality, SMEs in Nigeria account for 96% of all enterprises, 48% of the country’s GDP, and 84% of all jobs.

Globally, entrepreneurial culture is taking off like wildfire. Companies are being founded by people at an unprecedented rate. Every year, 1.5 million new enterprises are founded, and this number is steadily rising.

There is no longer a single definition of what a startup is due to the diversity of the startup environment. It can be a well-known business that changes course, or it might be a recent college dropout with a smartphone app idea. Innovation, a system that allows people to take risks and create a business from scratch, is the common thread throughout startups.

Because they draw imaginative people, startups are significant. A startup ecosystem is a great place for new ideas to grow. It enables business owners to think outside the box and generate original concepts that can be turned into workable solutions. The majority of employment in any economy is created by startups because they encourage innovation and risk-taking.

Improved Work Culture

Without a doubt, a startup relies on each of its employees in a way that larger companies do not. A startup must prioritise keeping top personnel, so it modifies the workplace rules to improve conditions for staff.

Once they leave, those workers have higher expectations for the workplace, and the large players must live up to those standards if they want to retain their talent.

There are probably startups right now that are poised to transform your neighbourhood and even the entire world, even if you may not yet be familiar with their names. 

Research and Development

One of the most important things that set these businesses apart from other organisations in any economy is their constant hunt for fresh innovative ideas and new markets for the goods and services they offer.

As they frequently deal with high technology and knowledge-based services, startups can significantly finance research and development (R & D) in developing nations. The R&D team of the startup contributes as an innovation seeker and maintains the expansion of the business. It promotes research projects with an applied orientation in universities or other educational institutions.

Therefore, the existence of these startups greatly advances and enhances the function of scientific research institutions and firms operating in the research and analysis sector.


Even while startups are small firms that require more growth chances, they undoubtedly contribute to a nation’s prosperity on many levels, regardless of whether the economy of the nation is developed, developing, or recovering from a crisis. For the next startup boom to be successful, the governments of developing nations must engage in more R&D. A permanent startup visa scheme would aid in the development of economies. Developing nations require an immigration policy that encourages businesspeople to settle there as opposed to making them clear hurdles or stand in a never-ending line of bureaucracy.

The most prosperous new businesses would gain from a general decrease in the corporate tax rate because they would be able to invest more money into their operations and the economy. It would also free up capital for large corporations to invest in startups through angel investment, corporate venture capital, and R&D.

To encourage entrepreneurial thinking and include technology and computer science in all areas of the set of courses, the schools should provide students with mentors from the startup ecosystem along with project-based learning. Therefore, entrepreneurship needs to be taught from a young age.

In addition to these realities, every startup needs to provide quality to its customers in order to maintain its operations, expand, and thrive, and play a crucial part in the advancement of our country and economy.

Before you go…

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