{"id":1627,"date":"2022-08-06T23:10:53","date_gmt":"2022-08-06T22:10:53","guid":{"rendered":"https:\/\/nicholasidoko.com\/blog\/?p=1627"},"modified":"2024-08-31T00:25:47","modified_gmt":"2024-08-30T23:25:47","slug":"are-clients-customers","status":"publish","type":"post","link":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/","title":{"rendered":"Are Clients Customers?"},"content":{"rendered":"\n

The disparity between a client and a customer is a bone of contention.<\/p>\n\n\n\n

There are clients and customers for some businesses. <\/p>\n\n\n\n

Due to their frequent interchangeability, you could easily become confused. <\/p>\n\n\n\n

Most dictionaries define “client” as also meaning “customer.”<\/p>\n\n\n\n

However, when it comes to professional services, it has a different meaning.<\/p>\n\n\n\n

Based on the kinds of partnerships, the two phrases are frequently used in business in different ways. <\/p>\n\n\n\n

It’s important to comprehend these two words clearly.<\/p>\n\n\n\n

It might be challenging to understand and sometimes contentious to distinguish between a client and a customer. <\/p>\n\n\n\n

The most accepted and fundamental way to explain the distinction is that a client receives services from a professional, like an accountant or lawyer. <\/p>\n\n\n\n

Still, a customer buys items or services from a business.<\/p>\n\n\n\n

However, if we choose, we can look further into the many fields or industries in which these phrases are used.<\/p>\n\n\n\n

Definition of a Customer<\/h2>\n\n\n\n

According to the dictionary, a client is any individual or group that purchases goods from a shop, store, or company. <\/p>\n\n\n\n

Consequently, it is clear that the term “customer” is most often used concerning impulsive purchases.<\/p>\n\n\n\n

Long-term partnerships are less critical than one-time purchases. <\/p>\n\n\n\n

Even though consumers may be brand loyal and frequent, their relationships are always transient.<\/p>\n\n\n\n

Anyone who purchases a subscription to your product is a customer in a SaaS company environment, regardless of whether you have monthly, quarterly, or yearly subscriptions. <\/p>\n\n\n\n

Customers purchase products to benefit from them immediately. <\/p>\n\n\n\n

If they successfully get the intended result, they remain; otherwise, they leave after the trial period or one or two billing cycles.<\/p>\n\n\n\n

SaaS Customers<\/h3>\n\n\n\n

A SaaS customer only pays 5\u201315% of the total potential Lifetime Value upfront.<\/p>\n\n\n\n

If you can keep that customer, the remaining portion will only come in as future revenue. <\/p>\n\n\n\n

This is in contrast to traditional on-premise software companies, where the customers are constrained by extensive contracts and significant investments. <\/p>\n\n\n\n

They are not required to stay with you if they are not receiving value because there are no cumbersome agreements or commitments.<\/p>\n\n\n\n

There are many software suppliers to pick from, and the switching cost is insignificant. <\/p>\n\n\n\n

Customers, or subscribers, are given the authority to dismiss suppliers at any time. <\/p>\n\n\n\n

You should concentrate on customer success to ensure that your clients use your product to accomplish their targeted business outcome. <\/p>\n\n\n\n

To ensure client retention, you must strongly emphasize proper onboarding and several other criteria.<\/p>\n\n\n\n

\"Are<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Definition of a Client<\/h2>\n\n\n\n

Let’s begin once more with a dictionary definition: A customer is someone who uses a business’s products or services. <\/p>\n\n\n\n

On the other hand, a client is obviously a more “formal” version of a customer.<\/p>\n\n\n\n

But they continue to have close relationships.<\/p>\n\n\n\n

A client is a more devoted patron.<\/p>\n\n\n\n

The client will keep up a regular relationship with you and your product, as opposed to a customer who will essentially make one purchase from you and never again. <\/p>\n\n\n\n

A client is a customer you develop a relationship with.<\/p>\n\n\n\n

A client would want to establish a personal and lasting relationship with you and your business. In the long run, s\/he seeks value. <\/p>\n\n\n\n

The client, as opposed to a customer, stays with you for a long time.<\/p>\n\n\n\n

Similarities Between Customer and Client<\/h2>\n\n\n\n

Your services are used and purchased by clients and customers. <\/p>\n\n\n\n

Regardless of how long they’ve been together or how long they intend to stay, they both need your help with whatever problems they may have.<\/p>\n\n\n\n

They both want the very finest customer service you have to give. <\/p>\n\n\n\n

Both are equally crucial to the development of your company.<\/p>\n\n\n\n

But the distinctions between them could indicate how vital your long-term success is.<\/p>\n\n\n\n

\"Are<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Differences Between Client and Customer<\/h2>\n\n\n\n

Loyalty<\/h3>\n\n\n\n

Customers may be one-time or recurring clients but rarely show loyalty to the business offering the goods or services. <\/p>\n\n\n\n

Retail establishments, eateries, gas stations, supermarkets, banks, and amusement parks commonly refer to their clients as patrons. <\/p>\n\n\n\n

Fixed-form goods and services are priced to sell and satisfy customers’ wants.<\/p>\n\n\n\n

Patrons are frequently considered to be clients when goods or services require extensive personalisation and customization. <\/p>\n\n\n\n

Over time, clients and business connections grow closer. <\/p>\n\n\n\n

Businesses that provide clients with continuing advice and specific solutions include law offices, graphic design studios, talent agencies, accountancy firms, healthcare providers, and matchmaking services.<\/p>\n\n\n\n

Customers Buy on Price and Value, Clients Buy on Experience and Trust<\/h3>\n\n\n\n

Customers may not always be end-user or consumers, but they do pay for purchases. <\/p>\n\n\n\n

For instance, a client might purchase a gift from a department shop for his spouse, making both of them customers. <\/p>\n\n\n\n

Advertising that aims to draw in new clients frequently emphasises cost and value. <\/p>\n\n\n\n

Advertising that is directed at consumers frequently places a strong emphasis on efficacy and quality. <\/p>\n\n\n\n

Customer-based businesses encourage people to place online orders, visit them for food, or shop there.<\/p>\n\n\n\n

Promotions intended to draw in new customers frequently highlight a business’s standing and experience in solving issues comparable to the potential customer’s. <\/p>\n\n\n\n

A law firm will promote how many years it has been in business and how confident it is in attaining results on behalf of a client, in contrast to a supermarket, which may advertise low pricing and a large assortment of items. <\/p>\n\n\n\n

Client-based businesses present themselves to potential customers as persons who seek to persuade them to hire them and eventually refer others to them.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

A client is someone who seeks and uses your professional advise in addition to your services, as opposed to a consumer, who pays you for your products or services. <\/p>\n\n\n\n

The focus is mainly on pitching the product or service while selling services to a customer, and you end up agreeing to the lowest price, which can reduce your profit margin.<\/p>\n\n\n\n

The relationship you have with the individual distinguishes between the two. <\/p>\n\n\n\n

If you want people to use your service, you must always be looking for new clients. <\/p>\n\n\n\n

On the other hand, customers don’t need to be replaced until they don’t think your service is assisting them in achieving their goals.<\/p>\n\n\n\n

In summary, a customer is someone who uses items and services in the present and pays for them. <\/p>\n\n\n\n

During onboarding, a client purchases long-term, individualised support or help from a corporate professional.<\/p>\n\n\n\n

Before You Go\u2026<\/h3>\n\n\n\n

Hey, thank you for reading this blog post to the end. I hope it was helpful. Let me tell you a little bit about Nicholas Idoko Technologies<\/a>.<\/p>\n\n\n\n

We help businesses and companies build an online presence by developing web, mobile, desktop, and blockchain applications.<\/p>\n\n\n\n

We also help aspiring software developers and programmers learn the skills they need to have a successful career.<\/p>\n\n\n\n

Take your first step to becoming a programming expert by joining our Learn To Code<\/a> academy today!<\/p>\n\n\n\n

Be sure to contact us<\/a> if you need more information or have any questions! We are readily available.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"The disparity between a client and a customer is a bone of contention. There are clients and customers…","protected":false},"author":2,"featured_media":23398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"customer","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Most dictionaries define \"client\" as also meaning \"customer,\" however when it comes to professional services, it has a different meaning.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_lmt_disableupdate":"","_lmt_disable":"","_yoast_wpseo_focuskw_text_input":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[7],"tags":[789,788,792,790,794,793,791],"class_list":{"0":"post-1627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-clients","8":"tag-are-clients-customers","9":"tag-clients-or-customers","10":"tag-definition-of-a-client","11":"tag-definition-of-a-customer","12":"tag-differences-between-client-and-customer","13":"tag-who-is-a-client","14":"tag-who-is-a-customer","15":"cs-entry"},"acf":[],"yoast_head":"\nAre Clients Customers?<\/title>\n<meta name=\"description\" content=\"Most dictionaries define "client" as also meaning "customer," however when it comes to professional services, it has a different meaning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Clients Customers?\" \/>\n<meta property=\"og:description\" content=\"Most dictionaries define "client" as also meaning "customer," however when it comes to professional services, it has a different meaning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Nicholas Idoko\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-06T22:10:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T23:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"707\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olamide Fred\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nitechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@nitechnologies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olamide Fred\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/\"},\"author\":{\"name\":\"Olamide Fred\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#\\\/schema\\\/person\\\/64cd313cdb367339e649cdb5a9cd3037\"},\"headline\":\"Are Clients Customers?\",\"datePublished\":\"2022-08-06T22:10:53+00:00\",\"dateModified\":\"2024-08-30T23:25:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/\"},\"wordCount\":1134,\"publisher\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Are-Clients-Customers.jpg\",\"keywords\":[\"Are Clients Customers\",\"Clients or Customers\",\"Definition of a Client\",\"Definition of a Customer\",\"Differences between Client and Customer\",\"who is a client\",\"who is a customer\"],\"articleSection\":[\"Clients\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/\",\"name\":\"Are Clients Customers?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Are-Clients-Customers.jpg\",\"datePublished\":\"2022-08-06T22:10:53+00:00\",\"dateModified\":\"2024-08-30T23:25:47+00:00\",\"description\":\"Most dictionaries define \\\"client\\\" as also meaning \\\"customer,\\\" however when it comes to professional services, it has a different meaning.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Are-Clients-Customers.jpg\",\"contentUrl\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Are-Clients-Customers.jpg\",\"width\":707,\"height\":472,\"caption\":\"Are Clients Customers?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/are-clients-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are Clients Customers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/\",\"name\":\"Nicholas Idoko\",\"description\":\"Web, App & Custom Software Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#organization\"},\"alternateName\":\"Nicholas Idoko\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#organization\",\"name\":\"Nicholas Idoko\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/NIT-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/NIT-logo-1.jpg\",\"width\":600,\"height\":600,\"caption\":\"Nicholas Idoko\"},\"image\":{\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/nitechnologies\",\"https:\\\/\\\/www.instagram.com\\\/nitechnologies\\\/\",\"https:\\\/\\\/youtube.com\\\/channel\\\/UCdJpZYQ5OkreCcmyvkGKboA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/#\\\/schema\\\/person\\\/64cd313cdb367339e649cdb5a9cd3037\",\"name\":\"Olamide Fred\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg\",\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg\",\"caption\":\"Olamide Fred\"},\"sameAs\":[\"https:\\\/\\\/nicholasidoko.com\"],\"url\":\"https:\\\/\\\/nicholasidoko.com\\\/blog\\\/author\\\/olamide\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are Clients Customers?","description":"Most dictionaries define \"client\" as also meaning \"customer,\" however when it comes to professional services, it has a different meaning.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/","og_locale":"en_US","og_type":"article","og_title":"Are Clients Customers?","og_description":"Most dictionaries define \"client\" as also meaning \"customer,\" however when it comes to professional services, it has a different meaning.","og_url":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/","og_site_name":"Nicholas Idoko","article_published_time":"2022-08-06T22:10:53+00:00","article_modified_time":"2024-08-30T23:25:47+00:00","og_image":[{"width":707,"height":472,"url":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg","type":"image\/jpeg"}],"author":"Olamide Fred","twitter_card":"summary_large_image","twitter_creator":"@nitechnologies","twitter_site":"@nitechnologies","twitter_misc":{"Written by":"Olamide Fred","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#article","isPartOf":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/"},"author":{"name":"Olamide Fred","@id":"https:\/\/nicholasidoko.com\/blog\/#\/schema\/person\/64cd313cdb367339e649cdb5a9cd3037"},"headline":"Are Clients Customers?","datePublished":"2022-08-06T22:10:53+00:00","dateModified":"2024-08-30T23:25:47+00:00","mainEntityOfPage":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/"},"wordCount":1134,"publisher":{"@id":"https:\/\/nicholasidoko.com\/blog\/#organization"},"image":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg","keywords":["Are Clients Customers","Clients or Customers","Definition of a Client","Definition of a Customer","Differences between Client and Customer","who is a client","who is a customer"],"articleSection":["Clients"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/","url":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/","name":"Are Clients Customers?","isPartOf":{"@id":"https:\/\/nicholasidoko.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#primaryimage"},"image":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg","datePublished":"2022-08-06T22:10:53+00:00","dateModified":"2024-08-30T23:25:47+00:00","description":"Most dictionaries define \"client\" as also meaning \"customer,\" however when it comes to professional services, it has a different meaning.","breadcrumb":{"@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#primaryimage","url":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg","contentUrl":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/08\/Are-Clients-Customers.jpg","width":707,"height":472,"caption":"Are Clients Customers?"},{"@type":"BreadcrumbList","@id":"https:\/\/nicholasidoko.com\/blog\/are-clients-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nicholasidoko.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Are Clients Customers?"}]},{"@type":"WebSite","@id":"https:\/\/nicholasidoko.com\/blog\/#website","url":"https:\/\/nicholasidoko.com\/blog\/","name":"Nicholas Idoko","description":"Web, App & Custom Software Company","publisher":{"@id":"https:\/\/nicholasidoko.com\/blog\/#organization"},"alternateName":"Nicholas Idoko","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nicholasidoko.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nicholasidoko.com\/blog\/#organization","name":"Nicholas Idoko","url":"https:\/\/nicholasidoko.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nicholasidoko.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/03\/NIT-logo-1.jpg","contentUrl":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2022\/03\/NIT-logo-1.jpg","width":600,"height":600,"caption":"Nicholas Idoko"},"image":{"@id":"https:\/\/nicholasidoko.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/nitechnologies","https:\/\/www.instagram.com\/nitechnologies\/","https:\/\/youtube.com\/channel\/UCdJpZYQ5OkreCcmyvkGKboA"]},{"@type":"Person","@id":"https:\/\/nicholasidoko.com\/blog\/#\/schema\/person\/64cd313cdb367339e649cdb5a9cd3037","name":"Olamide Fred","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg","url":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg","contentUrl":"https:\/\/nicholasidoko.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Olamide-Fred-Ahmadu-96x96.jpeg","caption":"Olamide Fred"},"sameAs":["https:\/\/nicholasidoko.com"],"url":"https:\/\/nicholasidoko.com\/blog\/author\/olamide\/"}]}},"modified_by":"Joshua U. Abu","views":888,"_links":{"self":[{"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":0,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/media\/23398"}],"wp:attachment":[{"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicholasidoko.com\/blog\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}